Monday, April 27, 2015

Approaching Your Warm Market

Approach your warm market the right way if you want to be successful in MLM.
So many people are fearful of talking to their friends and family about their network marketing business. If you really want to earn that 6-figure income, you need to step out of your comfort zone.

You may think that these people won’t be interested or respond in a negative manner. That is prejudging people. Your job is to simply approach your warm market and share the information with no judging.

Prospecting Your Warm Market

Although there are many network marketing opportunities, they all have one thing in common. Within the first 48 hours or so, each new distributor is asked to write their list of contacts. This is usually friends, family member, co-workers, people who service your home, or other places that you frequent like the grocery store or bank.

It’s usually uncomfortable for most distributors to put together this list for one reason or another. To make it more doable, start thinking about it in a different way.

For example, what would happen if you got involved in a great home business, make over 6 figures in your first year, and didn’t bother to share that with your friends! Seriously, you would be doing them a disservice.

At least if you get the business opportunity in front of them, you would have done your job. They can make up their mind about it. If they decline, then so be it. Believe me, when you are making that 6-figure income, they’ll be back and upset they didn’t get in on your deal a year ago!

Here’s another idea. In this down economy, do you think anyone on your warm market list of people would benefit from some extra income? Of course they would. Do they want to participate in your business? You’ll never know unless you ask.

Did you know that most people never approach their contact list in network marketing? That is one of many reasons why they fail. Do not be one of those people. Get past whatever is holding you back.

Ways to Approach Your Warm Market List

If you have a phone number, pick up the phone and call that person. You could hide behind an email but that is not the most effective way to make contact.

Emails can go to a spam folder or get so far down the list that the person never sees it.
A personal call is the way to go. There are many methods you can use on the phone but here’s a favorite I want to share with you.

It’s very non-threatening and can lead to your friends or family wanting to help instead of going the other way.

Contact your friend or family member and simply ask if they can help you with something. Explain that you’ve been looking for way to earn extra income and give the reasons for doing so (get out of debt, spend time with kids, go on vacation etc.)

 Go on to say that you did lots of research and found a solution that you know will secure your future. Then, ask them if they would help you by giving you their honest opinion.

Here’s where you either get together in person or send them additional information like a third party tool (video, webinar, conference call).

Even if they are not interested, they may know someone who is! Maybe they will love the products but are not interested in a business at this time.

Again, you won’t know until you share the information! Some will, some won’t, so what! Leave a comment and let me know your thoughts. 

Friday, April 24, 2015

52 Types of Marketing Strategies

Running out of Marketing Ideas?  Thinking All You Have Are Your Warm Market, Social Media and Cold Market?  Think Again.  These may not work in every situation but it gives you more to go with!  Enjoy!!

As a student of sleight-of-hand magic, I value the number 52. Here we bring you 52 types of marketing strategies and tactics you can use to bring new customers to your business and grow your brand.

In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product.

Marketing strategies can also communicate an overall value to their customers. In many cases, this is the core of building equity or good will in your target markets. Apple, for example, has invested in creating commercials for television, billboards, and magazines that showcase their products in such a way that their customers feel an affinity towards Apple’s products.

Cause Marketing

Finding a causes both your customers and your company cares about can create magic for your business. This requires internal knowledge about what your organisation cares about and who they want to help in the world.  A good example of this is Toms Shoes. Instead of doing the traditional “buy one get one free” promotion, Toms built a strong customer following and reputation for giving back by giving away a free pair of shoes to someone in need for every shoe purchase made by their customers.

Close Range Marketing (CRM)

Use Wifi or bluetooth to send promotional messages of their products and services to their customers' smartphones and tablets at close proximity. Close Range Marketing is also known as Proximity Marketing.

Relationship Marketing

Many companies focus on building relationships with their customers instead of always exclusive trying to sell them something (transactional marketing). Customers who love your brand more will also spend more money with your brand. Many traditional retailers have found this to be true. Walgreens has seen that customers who buy from all of their purchasing channels (store, web, mobile, etc) buy up to six times more than the average customer that only buys in their store.

Transactional Marketing

Driving sales can be challenging, especially for retailers that have to consistently sell products in high volume to consumers. In order to stay with the demands of investors, retailers have to encourage consumers to buy using coupons, discounts, liquidations, and sales events. High volume big-box retailers like Target are constantly running promotional events in order to get interested consumers into their stores.

Scarcity Marketing

In some markets it’s important to control how much product is available at one time. In many cases this is done because of the difficulty of acquiring raw materials or higher quality of the product. A company may choose to make their products accessible to only a few customers. Rolls-Royce’s release of their Chinese edition car called Phantom sold quickly. While the cost of the car was higher than most cars the scarcity drove the desire and the price.

Word of Mouth Marketing

Word-of-mouth Marketing is the passing of information from person to person by oral communication. Customers are very excited to share with the world the brands they love. Many consumers find meaning in sharing stories of their favorite products and services. Word of Mouth is one of the ancient ways people learned about what to purchase. Modern marketers have learned how to create authentic word of mouth for their companies and the products they represent.

Call to Action (CTA) Marketing

CTA Marketing refers to methods of converting web traffic into leads or sales on websites using text, graphics, or other elements of web design. Conversion strategies help improve the percentage of online visitors who become customers or who join the mailing list.

Viral Marketing

Cult Brand marketers are constantly creating new business ideas that keep their products in the heart and minds of the global consumer. Each time a new product is created, customers have to be given a reason to dream about their future purchase. Sometimes marketers of Cult Brands hit on something so great that people can’t help but share with others. Getting your customers talking about your products and services is very important to growing awareness for your business.

Diversity Marketing

Develop a customized marketing plan by analyzing different customer segments based on cultural differences including tastes, expectations, beliefs, world views, and specific needs.

Undercover Marketing

Sometimes not telling everyone everything can become a great source of buzz. Think of a movie trailer that got you very excited to go see the movie. While not showing all the aspects of the movie, the advertiser can create enough intrigue to drive viewers to want to see more.

Mass Marketing

Major corporations need to drive large numbers of purchasing of their products in order to survive and grow. While mass marketing may seem like a shotgun approach to marketing this is far from the truth. Big businesses spend big money in understanding big data--thats a lot of bigs!) This gives them an insight to where to place media for their potential national customers who buy their products and services. Walmart is an example of an effective mass market retailer. As the number one retailer in the world, they are very smart about their mass marketing efforts, often giving their customers a feeling of locality and warmth.

Seasonal Marketing

Seasonal events offers a great way to meet new consumers. Sometimes these events can be actual changes of weather or national holidays. For a retailer like Hallmark, Valentine's Day represents a large portion of their business. By tuning into the various seasons that are important to your customers you can become more relevant in their lives.

PR Marketing

One of the most important marketing strategies is public relations. Many effective marketers work with the media to bring awareness to their products and the benefits their products offer. Also, in many cases where things go wrong, a good PR marketing strategy is vital. When Apple’s founder Steve Jobs was alive, Apple held a major press conference to announce every new product. This tradition is now continued by their new Apple CEO and CMO.

Online Marketing

As commerce has propagated to the Internet, a new form of marketing has emerged. From online banners to those annoying pop ups, online marketers have attempted to get their customers attention any way they can. Most online strategic marketing efforts today are a mix of growth hacking strategies ( A/B testing taken to the max) and a variety of awareness tactics that drive attention. A very effective online marketer is the insurance company Geico who simply asks their users to enter their zip code for an instant quote on a better savings.

Email Marketing

As soon as customers migrated into the online world, Internet marketers have attempted to collect and organize emails for potential prospects. Many business-to-business marketers depend on email marketing as a primary way to connect with customers. At industry tradeshows, IBM consultants can often be seen exchanging email information with their prospects.

Evangelism Marketing

Develop raving fan customers (what we call Brand Lovers) who become advocates of your brand or product, and who represent the brand as if it was part of their own identity.

Event Marketing

Creating events is a great way to drive sales. Customers often need a reason to shop and events can often offer the perfect reason. Macy’s Thanksgiving Day Parade has become part of American culture by connecting two events together that consumers love: Thanksgiving and shopping.

Offline Marketing

With mass adoption of the Internet, many companies are finding new ways of integrating offline marketing with new technologies to create more engaging customer experiences. The Coca-Cola company has create vending machines that invite customers to hug them. This continues to tie the Coca-Cola brand to the core emotion of happiness, but also invite customers to experience the real product offline.

Outbound Marketing

Sometimes it’s important for companies to let their potential customers know they exist. By developing a list of prospects a company can begin to reach out to their individual target groups in order to find new customers. When Microsoft was selling their accounting software they often used outbound marketing to identify potential targets before trying to call the companies for an in-person meeting.

Direct Marketing

Communicate directly with customers and prospects through mail, email, texts, fliers and other promotional material.

Inbound Marketing

Companies often have customers calling them for various reasons. This can present a great opportunity to sell customers additional products and services they currently don’t have. When business customers call to check their balances, the business bank Chase often takes the opportunity to ask if they are interest in a credit line, a 401 k plan, or a variety of other services the bank offers.

Freebie Marketing

Promote free give aways or sell your products and services sold at low rates to boost the sales of other related products or services.

Newsletter Marketing

A fun way to promote a business is to write a newsletter that highlights some of the newsworthy things that have happened for the organization. The Motley Fool have been sharing their investment insights with their community for many years. These newsletters create a sense of inclusion and participation with their members and has provided a key driver for their incredible growth.

Article Marketing

In industries where expertise is highly valued, articles can offer a powerful tool to showcase your knowledge and expertise. Some innovations are shared in the form of articles or white papers where technical information needs to be convey to specialized buyers. has dedicated part of their site for white papers on technical know-how on cloud computing. This is a very sophisticated form of marketing for specialized buyers.

Content Marketing

Write and publish content to educate potential customers about your products and services. For the appropriate businesses, this can be an effective means of influencing them without using direct selling methods.

Tradeshow Marketing

Many products have to be experienced to be bought. There are very few customers that will buy a new automobile without doing a great deal of research and test-driving the car first. Tradeshows are industry gatherings where customers are invited to come sample all that the industry has to offer. To introduce their new lines of products, Ford Motor Company spends a great deal of time setting up and operating their booth at the international consumer auto shows each year. These auto trade shows give reporters and consumers a chance to experience cars first hand.

Search Marketing

These days, when consumers have questions they often don’t ask their friends; they go straight for Google. In fact, Google is so good at answering our questions that millions of people daily search for their answers on this leading Internet search site. One does not have to look far to see the power of search marketing. Google has shaped the industry for many years now and has helped hundred of retailers grow their businesses. While many businesses used to advertise in their local yellow pages, as less and less consumer consult their local physical directory, this channel becomes increasingly less effective each year.

Direct Marketing

Advertise and promote your products and services to customers using a range of digital devices including computers, smartphones, and tablets. Internet Marketing is an essential practice in Digital Marketing. Once a target market has been clearly identified, it is possible to work in conjunction with the USPS or a professional mail carrier that knows where your customers live. Direct marketing can be an effective way to reach consumers right where they live at home. While there is often a negative side to this approach (consumers don’t want to be bothered with a flurry of mail), many smart companies execute direct marketing well. Catalog retailer L.L. Bean, for example, created direct marketing programs that their customers looks forward to receiving.

Niche Marketing

Finding a niche and filling it could be described as the secret recipe for growth in over-crowded marketplaces. Take the shoe business, for example. There is a great demand for shoes in the world and so many top companies have evolved to satisfy most of the immediate shoe needs in the marketplace.  The shoe space might seem crowded, but shoe manufacturing company Vans noticed an underserved customer: the skater. By focusing on this niche market Vans has developed a thriving business.

Drip Marketing

Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media outlets can also be used as well.

Community Marketing

Engage an audience of existing customers in an active dialogue, speaking to the needs and wants of this particular customer group. Instead of focusing on generating the next transaction, community marketing promotes greater loyalty and higher levels of engagement within an existing brand community. Learn how to build brand communities here. Community marketing can also lead to word of mouth marketing.

Social Media Marketing

Social media sites like Facebook and Twitter offer a unique opportunity for savvy businesses willing to invest in customer engagement. Social media marketing is still in its infancy but is growing up rather quickly. Companies like Southwest Airlines have departments of over 30 people whose primary responsibility is to actively engage with customers on social media.

Cross-Media Marketing

Provide customers information through multiple channels like email, physical mail, websites, and print and online advertisements to cross promote your products and services.

B2B Marketing

Business-to-business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and other institutions). It allows businesses to sell products or services to other companies or organizations that in turn resell the same products or services, use them to augment their own products or services, or use them to support their internal operations. International Business Machines is a well known B2B marketer. IBM’s business has grown because taking a very intelligent approach at marketing their products to other business and governments around the world.

Promotional Marketing

Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a buying decision. Promotional marketing is a technique that includes various incentives to buy, such as:
  • Contests: We all enjoy winning something for free. Contests offer an attractive marketing vehicle for small business to acquire new clients and create awareness.
  • Coupons: According to CMS, a leading coupon processing agent, marketers issued 302 billion coupons in 2007, a 6% increase over the previous year. Over 76% of the population use coupons, according to the Promotion Marketing Association (PMA) Coupon Council. Coupons still work and provide an affordable marketing strategy for small business.
  • Sampling: Try before you buy. Giving away product might appear profit-limiting, but consider how giving your customers a small taste can lead to a big purchase. Retail genius Publix supermarkets share samples of their award-winning key lime pie not because people question the goodness of the pie but to get their customers to buy more.

Ambush Marketing

Advertiser use this marketing strategy to associate with specific events and brands without paying sponsorship fees. This allows the business to capitalize on these events or leverage the brand equity of the other business, which has the potential effect of loweringthe value of the original event.

B2C Marketing

The ultimate goal of B2C marketing (business-to-consumer marketing) is to convert shoppers into buyers as aggressively and consistently as possible. B2C marketers employ merchandising activities like coupons, displays, store fronts (both real and online) and special offers to entice the target market to buy. B2C marketing campaigns are focused on a transaction, are shorter in duration, and need to capture the customer’s interest immediately. These campaigns often offer special deals, discounts, or vouchers that can be used both online and in the store.

Cloud Marketing

In this new form of marketing, all marketing resources and assets are brought online so customers (or affiliates) can develop, modify, use, and share them. Consider how gets customers to buy digital books, movies, and televisions shows in a digital library that is accessible in the customer’s online account or on their digital device like their Kindle Fire.

Mobile Marketing

Marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, and ideas. Here is a recent example of mobile marketing in action.

Alliance Marketing

A joint venture is formed between two or more businesses to pool resources in an effort to promote and sell products and services.

Reverse Marketing

In reverse marketing, the idea is to get the customer to seek out the business rather than marketers seeking the customer. Usually, this is done through traditional means of advertising, such as television advertisements, print magazine advertisements, and online media. While traditional marketing mainly deals with the seller finding the right set of customers and targeting them, reverse marketing focuses on the customer approaching potential sellers who may be able to offer the desired product.
In 2004, Dove launched the Dove Campaign for Real Beauty focusing on the natural beauty of women rather than advertising their product. This campaign caused their sales to soar above $1 Billion and caused Dove to re-create their brand around this strategy. Although successful, this campaign caused a lot of controversy and discussion due to what people saw as an advertisement with a contradictory message.


I know what you are thinking, you hate telemarketers. You are not alone in your feelings. However, telemarketing can play an important part of selling your products to consumers and it must not be overlooked as many companies rely on it to connect with customers. Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed as an annoyance by many.

Free Sample Marketing

Unlike Freebie Marketing, this is not dependent on complementary marketing, but rather consists of giving away a free sample of the product to influence the consumer to make the purchase.

Direct Mail Marketing

A channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate directly with the customer, with advertising techniques that can include text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data, and accountability. Characteristics that distinguish direct marketing are:
  • Marketing messages are addressed directly to the customer(s). Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers, and postal addresses.
  • Direct marketing seeks to drive a specific "call to action." For example, an advertisement may ask the prospect to call a free phone number or click on a link to a website.
  • Direct marketing emphasizes trackable, measurable responses from customers regardless of medium.
  • Direct marketing is practiced by businesses of all sizes—from the smallest start-up to the leaders in the Fortune 500. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organization’s bottom line.

Database Marketing

Database Marketing is a form of direct marketing using databases of customers or potential customers to generate personalized messages in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.The distinction between direct marketing and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increase the likelihood that a more accurate model can be built.
There are two main types of marketing databases: (1) consumer databases and (2) business databases. Consumer databases are primarily geared towards companies that sell to consumers, often abbreviated as [business-to-consumer] (B2C) or BtoC. Business marketing databases are often much more advanced in the information that they can provide. This is mainly because business databases aren't restricted by the same privacy laws as consumer databases.

Personalized Marketing

Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer. Nike ID is a popular brand that has developed a strong business around this personalization marketing concept.

Affinity Marketing

Create strategic partnerships that are mutually beneficial by forming alliances with complementary brands. Also known as partnership marketing, with this strategy, one brands generates sales while the other creates new customers and builds brand awareness.

Cult-tural Marketing

The proposition of cult marketing holds reign upon the notion that a way to convert—ahem, excite ... OK, convert—consumers is by using timeless human behavioral drives found in religious cults. Heck, fellow acolytes, nothing is more permission-, buzz- and one-to-one-based than "a central ideology with a parallel social universe rich with customs." Cult marketing is a bright spot in the list of newfangled marketing templates, one that applies timeless social-science principles in a powerful way. To the list of newfangled marketing buzzwords, let's add the term cult.

Humanistic Marketing

Human needs are “a state of felt deprivation.” They distinguish between physical needs (food, shelter, safety, clothing), social needs (belonging and affection), and individual needs (knowledge, self-expression). Needs are a relatively narrow set of non-cultural states of felt deprivation.

Guerrilla Marketing

Grass root, untraditional, and low-budget methods that found involve creativity, big crowds of people, and the element of surprise to market or promote a product, service, brand, event, or new launch.

Brand Lover Marketing

Brand Lover Marketing is a marketing concept that is intended to replace the idea of traditional brand marketing. Brands are running out of juice and Brand Lovers are what is needed to rescue brands. But what builds loyalty that goes beyond reason? What makes a truly great brand stand out? Brand Lovers bring brands to life. For a brand to elevate itself into the "Cult Brand" category, it has to give customers a feeling of belonging while generating strong feelings of love for its customers. Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and a sense of belonging for your brand.

Thursday, April 23, 2015

MLM Network Marketing Direct Sales Whatever----- Recruiting

Recruiting usually means getting other people to buy a product/service/membership from your affiliate website on a monthly basis. And in most network marketing companies, it’s “the skill” that pays BIG money. 
BUT (big but) by the numbers, the large majority of people are unable to earn a profit. In fact, most people actually lose money before they give up on their network marketing business.

Like Most Network Marketers…

I started my home business using traditional MLM word-of-mouth methods, such as…
-   Contact friends and family
-   Prospect at the mall and at school (community college)
-   Message random people on Facebook

After working it for a few months, I ran out of people to talk to (no warm market). I quickly realized that “recruiting” is the skill that pays big money in most MLM (network marketing) companies. And I also understood that “recruiting” meant getting lots of people to buy the product, with the goal of building the business. 

Since then…
From learning, taking repeated action, and helping others – I’ve recruited several people into my home businesses and here’s 3 “MLM recruiting secrets” that have helped along the way.

THREE Ways to Recruit More Reps

Make Up in Numbers What You Lack in Skill – The number one reason people fail to make money in the MLM industry is because they don’t have enough leads (prospects). Without having new prospects consistently, your posture is going to “suck”, and you’re not going to recruit a large number of team members. So, make up in NUMBERS what you lack in skill. What does that mean? Always be connecting with new people and building your list of prospects. If you are building your biz using traditional offline methods, make it your goal to connect with new people every day – put yourself in social environments where you can easily meet new people. Be aware of who’s around you in public and don’t prejudge anybody – you never know who you might bump into. If you are struggling to build your list with traditional methods, learn how to generate leads online.

Build RAPPORT with Your Prospects First - Make your marketing about your prospects. Truth is, nobody cares about your business – not even your prospects. Your prospects do not care about your company, the compensation plan, or the products. Your prospects only care about how YOU can help them… fire their boss, spend more time with their family, quit their current 9-5 job, be able to travel more, etc. Your prospects do not care about the money – they care about the FREEDOM that comes with a successful home business. So, build a relationship with your prospects before mentioning anything about your  business opportunity. When your prospects come to like, know, and trust you – they are much more likely to join your business. If you are building your biz online, always “lead with VALUE” – give away free training on the front-end and save your  biz for the e-mail follow up. Pitching your business opportunity all over the internet (social media) will not build TRUST from other people, it will actually create resistance.


Ask Questions and LISTEN to Your Prospects – Ask questions that uncover your prospect’s wants and needs. When they respond to your questions, LISTEN CAREFULLY, and then fill those needs and wants with your offer. The types of questions you ask are dependent on the type of prospect you are speaking to. If you are talking to your friends and family, ask questions that uncover their desires for more freedom – more time with family, more travel, less driving in traffic, less taking orders from a boss, etc. If you are talking to another network marketer, ask them about their struggles and listen to find out exactly what they WANT in this industry. Many network marketers, I would say the large majority, are unhappy with their current situation (no leads, no training, no support). They are looking for a leader that can teach them how to build a successful home business. If you never get yourself in-front of these people, and provide solutions to their problems, you’ll never be that leader that they decide to partner with.


Recruit Your Friends & Family

Unless your friends and family ALREADY think of you as a successful marketer or business owner, prepare yourself for the objections. I know how this goes. It stings a little bit when your friends and family says “NO”. When I first started in network marketing, I assumed all of my friends would be JUST as excited as I was, about my network marketing business. That wasn’t the case, and it hurt when I started to hear objection after objection. Here’s the best mindset to carry with you when talking to friends and family…

Do not get emotional about his/her decision!

If one of your prospects says, 
“Is this one of those pyramid things?”

Do not take him/her serious

Remove them from your list, and then carry on. Trying to fight their objection would be like trying to fight a bear with a toothbrush – it won’t end well. Don’t be the person that says,
“Well, look at your workplace; you have a CEO at the top of the pyramid.. blah blah blah.”
They do not care for your business opportunity nor do they care for your wise comparisons.


Recruit Other Entrepreneurs

The ideal prospect for your network marketing business is either…
seriously interested in network marketing, or
already involved in network marketing and making money from home.

How do you recruit this “target market” (ideal prospects)?
Simple. Position yourself in front of these people and provide solutions to their common problems…
I’d say the TWO biggest “problems” faced by network marketers are:
1) lack of skills
2) lack of support
By providing solutions to these common problems, you will build trust with your ideal prospects. They’ll begin to see you as the expert in your industry and someone who they would like to work with.

How to Recruit More Reps TODAY

I support both online and offline marketing to build your
You’ll find people that say, “Offline marketing is the ONLY way.”
You’ll find people that say, “Online marketing is the ONLY way.”
If you ask me, I say do BOTH. Make up in numbers what you lack in skill, right?!
Also, think about this …
When you DO recruit a new rep, they may prefer offline methods or they may prefer online methods. If you know both offline and online marketing, you’ll be the rockstar leader that can provide training in both areas!

More Prospects –> More Team Members –> More FREEDOM

Wednesday, April 22, 2015

18 Social Media Marketing Tips

Would you like to improve your social media marketing?

Are you wondering what social media marketing tactics the pros like to use?

We asked top social media pros to share their hottest social media marketing tactics.

#1: Stay Top of Mind Using LinkedIn Tags

On LinkedIn, you shouldn’t send an email blast to every one of your connections. However, you can create lists of “tagged” groupings so you can send relevant and helpful information to your contacts at strategic times.

When you tag your connections on LinkedIn, you can sort/filter them by Tags and—wait for it—send a message to up to 25 people at a time.
process of tagging
You can filter by tag and then send a message to up to 25 people.

For example, if one of your niche markets on LinkedIn is marketers who target medical professionals, all you have to do is:

  1. Create a tag called ‘Medical Marketing Consultant’ (they can’t see it)
  2. Do an advanced search on the keywords “marketing OR marketer OR consultant AND medical” (or some such)
  3. Sort by first-level connections
  4. Open and tag each connection with ‘medical marketing consultant’
  5. Open Contacts
  6. Filter by the tag ‘medical marketing consultant’
  7. Click on Select All
  8. Write your message to the first 25 folks
  9. Then the next 25
  10. Then the next 25
    tagging a profile
    Tag your contacts for easier messaging.
The message subject line might be something like: “As a medical marketing consultant, are you frustrated with LinkedIn’s new visibility limitations?” Use the body of the message to resolve their particular pain point. You don’t have to be the creator of the content, you just need to share it.

While you can use a different subject line to share the same tip with any number of tagged groups, I recommend creating an editorial calendar to keep track of what you sent to whom.

Use these targeted messages to create a feeling of trust and top-of-mind awareness, so that when your connections need you (or hear of someone who does) they will think of you!

#2: Post in ‘Micro-Opportunity’ Windows

Here’s my social marketing tip, ideal for B2B. For me, the people I want to reach with my social media marketing are other businesspeople, and which activity are businesspeople engaged in all day? Meetings. And when are meetings scheduled? Almost entirely on the hour or half-hour.

Based on the way meetings are scheduled and conducted, I believe many businesspeople are checking their social media accounts just before and after the top of the hour or the bottom of the hour. 

It works like this:
Meeting is scheduled from 1-2 pm. Meeting lets out slightly early at 1:57 pm, and attendees check Twitter on the way back to their desk. Meeting goes a little long, and that dip into social media occurs at 2:03 pm. You get the idea.

Schedule your social media marketing at opportune moments; for example, at times before meetings are due to start and end. Image source: iStockphoto

Because of this sequencing, I use Buffer to set my social media marketing to deploy most frequently in these micro-opportunity windows. I also try to pay attention to when people might be at lunch/dinner; although of course that’s a bit of a toss-up due to time zone differences. I haven’t been able to prove that this works (yet), but it makes so much sense to me intuitively that I’m going to keep doing it.

#3: Research Popular Content From Your Competitors

If a type of content is popular with the audience of your competitors and colleagues, it stands to reason that a similar post will be popular with your audience.

This isn’t about copying content, it’s about crafting content around a similar topic, but with a different slant.

For example, Jeff Bullas wrote a blog post on 7 Marketing Trends You Shouldn’t Ignore, which was very popular. I used his post as inspiration to write a post titled 7 Social Media Tool Trends You Shouldn’t Ignore that was also very popular.

There are a few tools that will help with research:
Social Crawlytics does an analysis of your competitor’s content and shows you how often each post is shared across each of the social networks.

SEMRush shows you what keywords bring your competitor the most traffic so you can target the same keywords in your own content.

sem rush
Use SEMRush to gain insights into what keywords your competitors get the most traffic from.

#4: Increase Views on YouTube Using These Thumbnail Creation Tips

It’s no secret that getting more views on YouTube can greatly help grow your business online.

But with the vast majority of videos on YouTube getting mediocre results, everyone wants to know how to get more legitimate views!
One of the easiest ways to get more views is to create compelling, attention-grabbing thumbnails for your videos.

The Secret to Creating Powerful YouTube Thumbnails
You need to get three things right for creating powerful YouTube thumbnails.

Graphics: Start with a good headshot or closeup of your face to create a personal touch with your thumbnail, then add a colorful background—like a starburst—to grab viewers’ attention.

gideon shalwick example thumbnail 1

Use attention-grabbing backgrounds.

Text: Use compelling text inside your thumbnail design to tell your viewers instantly what your video is about and why they should watch it—maybe use your video title. Make sure your text is easy to read, even at the smallest display size of your thumbnail on YouTube, and that the image is on the left and text is on the right.

gideon shalwick example thumbnail 2

Make sure the image is on the left and the text on the right of the thumbnail.

X-Factor: Think about how you can inject emotion into your thumbnails. For example, the expression on the face of the person you’re using can be that of shock, amazement, disgust, enjoyment… choose an emotion that will create intrigue and get people to click on the image.

gideon shalwick example thumbnail 3

The expression on a person's face can be enough for someone to click through.

To learn more about thumbnails and how to use them correctly on YouTube, check out the YouTube Playbook.

#5: Limit Your Social Media Platforms

My social media marketing tip for businesses today is to find three or four social media platforms where you can build the strongest presence that will be most beneficial for your business.

With countless social media platforms available today, it’s impossible to grow a strong presence on every one. Having a mediocre presence on six or seven social media platforms is far inferior to a strong presence on three or four when it comes to your social media marketing goals.

social media buttons
Build a strong presence on three or four platforms. Image source: iStockPhoto.

Why spend time on social media platforms where your audience might be hanging out when you could be spending that time on social media platforms where you know your audience will be hanging out?

To find out if your target audience spends most of their time on one platform over another, join online groups within those platforms that focus on your industry or niche. If you find that the members are really active and engage on the topics you’re focused on in your business, there’s a good chance that a presence on that platform will benefit your business.

#6: Find Work With Twitter’s Advanced Search

One of the great challenges for business owners is being “top of mind” exactly when prospects either want the product or service you offer, or have a problem that your product or service can solve for them.

Think about the billions of dollars spent on billboards, television and radio commercials, print advertising, etc., just to be in the right place with the right solution at the right time. There has to be a better way, right?

What if I told you there was a tool that could put you personally in touch with a new prospect at the exact time they desperately needed you for FREE! Interested?

I’m talking about the Advanced Search function on Twitter.

Let’s say you are a handyman in New York City and you need paying customers today. Simply log into your Twitter account, go to Advanced Search and type in the word or phrase that somebody might use when looking for what you have to offer in the geographic area where you work.
In the example below, we are going to see who is “looking for a handyman” in “New York City.”
kim garst twitter advanced search
Use Twitter's Advanced Search to see who is looking for a service you offer.
Ready? Here comes the magic……
kim garst twitter search result
It can help you find your next customer.
There’s your next customer. Imagine how shocked Regan is going to be when you send her a tweet telling her that you’re a great handyman and you just happen to be working in her area today.

So all the people who say you can’t do anything meaningful in 140 characters—certainly not anything business-related—need to rethink that position.
Twitter search is the mother lode for live leads that can create sales for you and your business!

#7: Grow By Giving Away Your Best Stuff

Forrester Research found that over 90% of purchasing decisions begin online. Having quality and relevant content allows your prospects to learn about you and the products/services you offer.

Many people are worried about giving away their best content for free. They are concerned it may prevent people from taking the next step and investing in their products/services. I understand this fear, but it is truly unfounded.
When your prospects see the high quality of your free content, they will be much more confident in paying for your services because they already know the great value you deliver.
free giveaway
Give away your best content for free. 
Image source: iStockphoto

When you create content, you want to think about the problems your ideal clients have and solve them with blog posts, articles, infographics, free reports, webinars, teleseminars, podcasts, etc.

Additional benefits you’ll receive include:
  • Evangelists who will recommend you to others
  • People will share your content, which puts you in front of a much larger audience
  • A strong reputation as a trusted authority and expert on your topic/niche
  • Additional opportunities such as speaking engagements and interview requests from the media
  • Improved SEO rankings of your website with quality content
Giving away great content opens up an opportunity for you to really educate your potential prospects and build trust, positioning you as the solution to their problem. Content marketing allows you to begin a relationship before ever speaking with a prospective client.

#8: Connect With Twitter’s Mobile Users

There are two easy things you can do to improve the impact of your efforts on Twitter. The first is to do a promoted post that targets people only on smartphones
A lot of people don’t realize that you can target promoted posts just for smartphones (or just for iPhones, or Android devices, etc.).

By targeting people while they’re on their mobile devices, you catch them while they’re out and about and, hopefully, near your business. It’s a great tactic that takes context (where people are located) into consideration when you connect with them via Twitter.

If you’re not ready to spend money on a promoted post, that’s okay, because you can try another technique. My estimates are that about 30% of the people using Twitter are self-promoters, which is a no-no. About 60% are simply retweeters, which is not the most efficient way to use Twitter. And about 10% are conversationalists, which is the best way to use Twitter.

Shift to a conversationalist strategy and have a dialogue with your followers to keep prospects and customers engaged with your brand. This deepens your relationship with them, which, over time, turns into customer loyalty. Customer loyalty = more revenue for your business.

what kind of tweeter are you
Have conversations with your followers to keep them engaged with your brand.

Long story short, if you’re not going to do promoted posts targeting smartphones, then try being more conversational and watch your results change overnight.

#9: Find Prospects Online With Twitter

To truly prospect with social media, you need to understand where you’re most likely to find prospects online—what I call your Propinquity Points. Twitter is an excellent resource for this.

First, create a private Twitter list called Prospects. Then search for relevant keywords for your company or competitors. Find tweets where folks are obviously talking about your company, product category or competitor in a way that convinces you they are true prospects. Next, add each person to the Prospect Twitter list. Do this every day.

prospect twitter list
Create a Prospect Twitter list.

Now, create a column in HootSuite or whatever Twitter client you use and populate that column with the Prospect list tweets. Lastly, filter the column so that you see only tweets with links. Create a spreadsheet to track all of the links you find, and note when multiple folks share content from the same site.

Over the course of a few months, you’ll have a pretty solid list of online destinations frequented by your target prospects. This shows you where to make comments on existing content—or better, where to contribute your own content.

#10: Easily Connect With Your Email Subscribers on LinkedIn and Facebook

Email is critical for notifying subscribers of new posts and generating repeat visits to your blog. However, the latest Gmail Promotional tab addition by Google means that most of your notification emails are routed to the promotional folder where they can be overlooked by your readers.

Tackle this problem by connecting with your blog update subscribers on LinkedIn and Facebook. Simply download and install Rapportive, a social CRM tool that displays social network connections in your Gmail sidebar.
get rapportive
Add Rapportive to Gmail.

Next, export a list of your blog update email subscribers. Compose a new email in Gmail, and paste 10 addresses from your list of subscribers into the To: Box.
Mouse over one of the addresses and you will see Rapportive offer a Connect button for LinkedIn or Facebook (if the subscriber has an account). Click on the Connect button and customize the invitation to connect with you on the selected platform. Repeat the process for all of your contacts.
connect button
Rapportive offers a Connect button for LinkedIn or Facebook.
When you publish a new post, update your LinkedIn or Facebook to increase the chance that your Gmail subscribers will see your updates on LinkedIn or Facebook.

#11: Find Content to Share Using Platform Searches

When business owners or marketers begin to use social media as a part of their marketing strategy, they often focus on getting the right profile image, when the best time of day is to post or what scheduling tool is best. While it’s important to consider these things, there is something very valuable within each platform that is often overlooked.

Networks such as Facebook, Twitter and Pinterest each offer a search feature.
The search feature available on each of these networks can help businesses better serve their customers or clients by providing insight into what the users of each platform are interested in. Search can reveal if there is even a place for their business there.

For example, at a recent conference where I was speaking, I was asked to provide an example of an investment banking business using Pinterest.
After a quick search, we discovered that there were only two investment banking accounts on Pinterest. However, when we switched from searching for pinners (accounts) to searching for boards about investment banking, we found several.

search for boards in your niche on pinterest
Search for boards as well as pins on Pinterest.
This discovery shows that there is an interest in investment banking among the Pinterest audience and the two accounts currently on Pinterest with investment banking in their name were not active. This presents a big opportunity for an investment banking business to become the go-to source for information on Pinterest.

Earlier this year, Facebook introduced Graph Search. In Graph Search, you can refine your results down to pages, groups and events. Inspiration for future blog posts or even new products or services could emerge from the search.

graph search categories on facebook
Graph Search can be very useful for a business.
Twitter offers an Advanced Search feature where you can perform a very specific search, but the option to search for tweets with questions is most helpful. How better to serve potential clients or customers than by answering their questions?

twitter advanced search
The option to search for tweets with questions is extremely valuable.

#12: Make Your Podcast Easily Consumable on Mobile

Smartphones have changed social media in some amazing ways. Perhaps most exciting (for me, at least) is how they’ve helped podcast consumption explode. More and more people are listening to podcasts on their smartphones—and they (and the podcasters) are better for it.
When someone clicks on a podcast from a blog, most smartphones open a new window and start playing the content. It just works. A simple link to an MP3 will “work” on most blogs for a media player and a number of podcasters are fine with that.

Install a simple HTML5 audio player on your blog that doesn’t open a new window, but does, in fact, give a similar (in-screen) experience to what listeners see on the desktop. This lets the listener read your content while listening to your podcast.

Which experience below do you want your audience to have when they’re listening to your podcast, the first or the second?
quicktime for mobile podcast
Provide listeners with a convenient player.
thinking out loud on mobile
Let the listener read your content while listening to your podcast on mobile.

#13: Think of Social Media as a Publicity Engine and Distribution Channel

The best social media marketing strategy I’ve found (and have used for years) is to think of social media as a publicity engine and distribution channel for content. Even back before Facebook and Twitter, content was the fuel for traffic back to our web properties from social media news sites like Delicious and Digg.

Now there’s content, and then there’s content that functions as marketing. After all, no amount of traffic from social networks means anything unless a portion of that traffic converts into customers and clients.

The content you create must attract your ideal prospect, not random traffic. To do that, you discover the problems and desires your ideal prospect has, and then create content that addresses those problems and desires at an introductory level. Once these prospects visit your site, you must entice them to follow your content over time by email, which is still the highest-converting online sales channel (by far).

The reason content works as a social media marketing strategy is that people not only want valuable information, they like to share it as well. This results in an amazing word-of-mouth effect where new people are exposed to you and your brand each and every day via those in their own networks.

istock red megaphone on blackboard
Attract your ideal prospects, then encourage them to share with their own networks. 
Image source: iStockphoto

People don’t want to be pitched directly via social media. They do seek out and share content though, and if that content is fine-tuned to appeal to your perfect prospect, you’ll develop a social media marketing strategy that works for you night and day.

#14: Include an Original Photo in Your New Piece of Content

The best social media marketing network most businesses still ignore is Pinterest. Too often, we hear, “Oh I don’t have anything visual to show” so they ignore the fastest-growing network. But here’s the deal: Sixty-five percent of human beings are visual learners. That means they’d rather look at pictures or watch videos than read text, yet most of us still use text as our main method of communication.

Let’s say you run a professional services firm or a manufacturing company or a software-as-a-service business. If you are creating content for your business, include an original photo and you have something to pin to Pinterest.
First, create a board for your content. For instance, I have one on my personal page called Spin Sucks.

spin sucks pinterest
Spin Sucks on Pinterest.

A best practice for a new piece of content is to include an original photo. When you publish the content, you’ll want to pin it to the board you’ve created specifically for the business. Click the “pin it” button and get it saved.

original photo to pin
Include an original photo in a new piece of content.

Do this every time you publish content for a month. Then go into your Google Analytics and see what kind of traffic it’s driving.
Even if you don’t have anything to sell online, it’s a quick and easy (incredibly easy) way to bring new visitors to your site. And now you have a huge opportunity to capitalize on that new traffic!

#15: Allow Employees to Advocate for Your Business

One of my best social media marketing tips, and probably the one that is most underutilized by businesses, is employee advocacy.

You’re a business engaging in social media and creating content, but you’re only sharing that content from your company’s account. Wouldn’t it be great if all of your sales and marketing people also shared your content? It would help your company reach more people and help your sales and marketing folks better brand your company in social media.

The recent Edelman Trust Barometer reported that 41% of people believe company employees rank higher in public trust than a firm’s PR department or CEO. With the advent of social business, every employee can and should play a role in your social media efforts, and there are now a handful of platforms like GaggleAMP (you can join my own Gaggle here to see what an employee would see), Addvocate, PeopleLinx, Dynamic Signal, Expion and SocialChorus that make it easy for you to both facilitate and measure your employee advocacy program.

gaggle amp employee advocacy
My Gaggle makes it easy for me to facilitate and measure my employee advocacy program.

Your social selling can also be helped by employee advocacy. Prudential Financial embarked on an employee advocacy program, which encouraged their employees to get connected. Now each of their 15,000 employees has an average of 160 connections, meaning that as a company, their message—through their employees—can potentially reach 2.4 million LinkedIn users! It’s time for companies to wake up and unleash the power of some of your most passionate, but often forgotten, brand advocates: Your employees!

Neal Schaffer, president of Windmills Marketing, author of Maximizing LinkedIn for Sales and Social Media Marketing: Understanding, Leveraging and Maximizing LinkedIn.

#16: Attend Live Events

Live events are where you experience firsthand the energy and enthusiasm of other like-minded people who share your interests and business objectives.

In addition to building meaningful relationships, you walk away with abundant ideas for invigorating your social media marketing. I’m still mining ideas from my experience at Content Marketing World a couple months ago, not to mention being better connected with industry colleagues.
jeff korhan and joe pullizi
Jeff Korhan and Joe Pulizzi reconnecting at the Green Industry Conference shortly after Content Marketing World.

One of the challenges of social media is translating our weak connections into stronger relationships that can potentially lead to mutually beneficial outcomes. The solution is to literally get out of the office to meet the people with whom you’re connected online, and make new connections that you can bring to your social networks. When you integrate the two, you enhance the effectiveness of both.

A few years ago, it was predicted that webinars and other digital events would eventually replace live events, thereby putting professional speakers and trainers like me out of business as we know it. It turns out we are now experiencing a resurgence of live events, and the reason is somewhat surprising.

Now we are more connected than ever as a result of social media and people want to meet their connections in person to further develop their relationships. The community and energy of live events adds richness and depth to your social media relationships, and makes a positive impact on that illusive metric—your social media ROI.

#17: Build Authority Relationships With Google+ Reverse Image Lookup

Networking for link relationships has taken on a bit of a popularity feel due to Google’s emphasis on authority when it comes to content.

Links from sites that Google ranks highly have always been important, but now individuals inside of Google+ carry a great deal of weight as well.

It’s important to build relationships in your industry with those authors whom Google already thinks highly of. I’m not talking about stalking, I’m talking about discovering the most valuable relationships and finding ways to build value within them.

Find those authors in your industry who appear with an author box in common searches with your industry and do a Google reverse image search to find where they contribute content currently.
  • Find an author whose image shows next to highly indexed content
  • Navigate to their Google+ profile, right-click their profile image and copy the image URL
  • Paste the image URL into a Google Search by Image box
  • Scan the results to find a great deal about their contributed content landscape
  • Create a plan to build relationships based on value
    reverse google image lookup
    Reverse Google image lookup reveals a list of places where this author contributes.
You’ll turn up some great guest post opportunity possibilities for yourself, as well as gain some insight into ways you can connect with authors of authority.

#18: Actively Use SlideShare Pro to Acquire Subscribers

A subscription strategy is critical to any social media and content marketing professional. I’m astounded that more marketers aren’t actively using SlideShare to acquire subscribers. 

If you’re not familiar, SlideShare was purchased by LinkedIn and sees about 100 million visitors per month. Simply put, SlideShare is the YouTube for PowerPoint presentations (and so much more).

About the Author, Cindy King
Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »